Privacy Policy
Effective Date: 06/25/2026
Last Updated: 06/25/2026
Lakebrink-Mitts Dental, also known as Lakebrink Dental, respects your privacy and is committed to protecting the personal information you provide through our website, online forms, communications, and related services.
This Privacy Policy explains how we collect, use, disclose, protect, and retain information when you visit https://www.lakebrinkdental.com/, contact us, request an appointment, submit online forms, make payments, submit insurance information, request records, or otherwise interact with us online.
This Privacy Policy applies to information collected through our website and online services. It does not replace our HIPAA Notice of Privacy Practices, which explains how we may use and disclose protected health information as a dental provider. If there is a conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices regarding protected health information, the HIPAA Notice of Privacy Practices will control.
1. Who We Are
Lakebrink-Mitts Dental is a dental practice located at:
Lakebrink-Mitts Dental
105 Stewart Court, Suite 140
Liberty, MO 64068
Phone: (816) 792-4455
Email: [email protected]
2. Information We Collect
We may collect personal information directly from you, automatically through website technology, and from third-party service providers that help us operate our practice and website.
Information You Provide to Us
Depending on how you interact with us, we may collect:
Contact information, such as your name, email address, phone number, mailing address, and message details.
Appointment request information, such as your preferred appointment days or times, whether you are a new or current patient, the type of appointment requested, dental concerns, preferred provider, referral source, and other details you choose to provide.
Patient and health-related information, such as date of birth, dental concerns, treatment interests, records release information, insurance details, dental history, medical history, medications, allergies, and other information submitted through patient forms.
Insurance information, such as insurance carrier, policyholder name, policyholder date of birth, employer, insurance ID number, group number, and related benefit verification information. In some cases, new patients may be asked to provide additional identifying information needed to verify insurance benefits.
Payment-related information, such as billing information and payment details submitted through third-party payment services. We do not intentionally store complete payment card numbers on our website.
Records release information, such as patient name, date of birth, email, phone number, transferring practice, receiving practice, practice contact details, family member information, and consent to release or request dental records.
Financing-related information, if you choose to apply for or use third-party financing options, such as CareCredit. Financing applications and approvals are handled by the applicable third-party provider.
Communications, including emails, phone calls, texts, voicemails, online form submissions, and any information you provide when contacting us.
Information Collected Automatically
When you visit our website, we or our service providers may automatically collect certain technical information, including:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Date and time of visit
- Approximate location based on IP address
- Interactions with website features
- Cookies and similar tracking technologies
This information helps us maintain website functionality, improve user experience, protect website security, understand how visitors use the site, and evaluate marketing performance.
3. How We Use Information
We may use the information we collect to:
- Respond to inquiries and appointment requests
- Schedule, confirm, change, or cancel appointments
- Communicate with you about dental care, office updates, insurance, billing, forms, or records
- Verify insurance benefits and process insurance-related information
- Provide dental services and related administrative support
- Process payments or direct you to secure payment providers
- Support financing options when requested
- Respond to records release requests
- Improve our website, services, and patient experience
- Maintain website security and prevent fraud or misuse
- Send appointment reminders or other practice-related communications
- Send marketing or promotional communications, where permitted by law and with any required consent
- Comply with legal, regulatory, professional, insurance, security, and recordkeeping obligations
- Enforce our policies and protect our rights, patients, staff, property, and systems
4. Protected Health Information and HIPAA
Because we are a dental practice, some information we collect may be considered protected health information, or PHI, under the Health Insurance Portability and Accountability Act of 1996 and related regulations, commonly known as HIPAA.
When information is PHI, we use and disclose it as permitted or required by HIPAA and other applicable laws. This may include uses and disclosures for treatment, payment, health care operations, insurance processing, appointment reminders, referrals, records requests, legal compliance, public health, and other purposes described in our HIPAA Notice of Privacy Practices.
HIPAA requires covered health care providers to provide a Notice of Privacy Practices explaining how PHI may be used and disclosed, patient rights, the provider’s legal duties, and who patients may contact for more information.
You may request a copy of our HIPAA Notice of Privacy Practices by contacting us at:
Lakebrink-Mitts Dental
105 Stewart Court, Suite 140
Liberty, MO 64068
Phone: (816) 792-4455
Email: [email protected]
5. Online Forms and Sensitive Information
Our website may include online forms for appointment requests, contact requests, insurance submission, records release, patient paperwork, payments, and related services.
Please provide only the information requested or necessary for us to assist you. Although we take reasonable steps to protect information submitted online, no method of electronic transmission or storage is completely secure.
Do not use general website contact forms for emergencies or urgent medical needs. For dental emergencies or urgent questions, please call our office directly at (816) 792-4455.
6. Email, Text Messages, and Phone Communications
We may communicate with you by phone, email, text message, mail, or other methods you provide. These communications may include appointment reminders, scheduling messages, billing information, insurance questions, patient forms, follow-up instructions, practice updates, or responses to your inquiries.
Email and text messages may not always be secure. By providing your email address or phone number, you understand that we may use those methods to communicate with you, unless you ask us not to or applicable law requires a different method.
You may opt out of marketing communications at any time. Even if you opt out of marketing messages, we may still send transactional or service-related communications, such as appointment, billing, insurance, or treatment-related messages.
7. Cookies and Similar Technologies
Our website may use cookies, pixels, scripts, analytics tools, and similar technologies to:
- Keep the website functioning properly
- Understand website traffic and visitor behavior
- Improve website performance
- Measure marketing effectiveness
- Help secure the website
- Remember user preferences
You can adjust your browser settings to refuse or delete cookies. Some parts of the website may not function properly if cookies are disabled.
8. Analytics, Advertising, and Remarketing
We may use third-party analytics or advertising services to understand how visitors use our website and to help promote our services. These services may collect information such as IP address, device information, browser type, pages visited, and interactions with our website.
These third parties may use cookies or similar technologies according to their own privacy policies. We do not control third-party cookies or tracking technologies once you leave our website or interact with third-party platforms.
9. How We Share Information
We do not sell patient health information. We may share personal information or PHI only as permitted by law and as reasonably necessary for our practice operations.
We may share information with:
Dental providers and staff who need the information to provide care, schedule appointments, process billing, verify insurance, or support practice operations.
Insurance companies and benefit administrators for eligibility checks, claims, pre-authorizations, billing, and payment.
Third-party service providers who help us operate our website, forms, scheduling tools, email, text messaging, hosting, analytics, payment processing, patient paperwork, records management, insurance verification, IT systems, and other business functions.
Payment processors and financing providers, when you choose to make a payment or apply for financing.
Other dental or health care providers, when you request records transfers, referrals, consultations, or other care coordination.
Legal, regulatory, or law enforcement authorities, when required or permitted by law.
Professional advisors, such as attorneys, accountants, consultants, auditors, insurers, and compliance professionals.
Successors or assigns, if our practice is involved in a merger, acquisition, restructuring, sale of assets, or similar transaction, subject to applicable legal protections.
When required by HIPAA, we enter into appropriate agreements with business associates that handle PHI on our behalf.
10. Third-Party Websites and Services
Our website may link to third-party websites or services, including patient paperwork platforms, payment processors, financing providers, insurance-related websites, social media platforms, and product or rebate websites.
Examples may include:
- YAPI or other patient paperwork systems
- Balance Collect or other payment platforms
- CareCredit or other financing providers
- Insurance-related services
- Facebook, Instagram, YouTube, X/Twitter, or other social media platforms
- External rebate or product websites
When you click a third-party link or use a third-party service, that third party’s privacy policy and terms apply. We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.
11. How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information and PHI from unauthorized access, use, disclosure, alteration, or destruction.
These safeguards may include access controls, secure systems, encryption where appropriate, staff training, vendor oversight, secure patient platforms, and other protective measures.
However, no website, email system, online form, or electronic storage method can be guaranteed to be 100% secure. You are responsible for using secure networks and devices when submitting information online.
12. Retention of Information
We retain personal information and PHI for as long as necessary to:
- Provide dental care and related services
- Maintain patient records
- Process payments and insurance
- Respond to requests and inquiries
- Comply with legal, regulatory, tax, insurance, professional, and recordkeeping obligations
- Resolve disputes
- Protect our rights and systems
Retention periods may vary depending on the type of information, applicable laws, professional standards, and operational needs.
13. Your Choices and Rights
Depending on the type of information involved and applicable law, you may have rights to:
- Request access to certain information we maintain about you
- Request corrections to inaccurate information
- Request restrictions on certain uses or disclosures of PHI
- Request confidential communications
- Request a copy of certain health records
- Request an accounting of certain disclosures of PHI
- Request deletion of certain non-medical personal information, where applicable
- Opt out of marketing emails or promotional communications
- Withdraw certain consents, where applicable
Some rights related to PHI are governed by HIPAA and are described in our HIPAA Notice of Privacy Practices.
To make a privacy-related request, contact us at:
Lakebrink-Mitts Dental
105 Stewart Court, Suite 140
Liberty, MO 64068
Phone: (816) 792-4455
Email: [email protected]
We may need to verify your identity before fulfilling a request. Some requests may be limited by law, professional obligations, recordkeeping requirements, or patient safety considerations.
14. State Privacy Rights
Some states provide residents with additional privacy rights, such as the right to know, access, correct, delete, or opt out of certain uses of personal information. These laws may apply depending on your state of residence and whether the practice meets applicable legal thresholds.
To the extent a state privacy law applies to our processing of your personal information, you may submit a request using the contact information above.
Please note that PHI governed by HIPAA may be exempt from some state consumer privacy laws and is generally handled under HIPAA and our HIPAA Notice of Privacy Practices.
15. Children’s Privacy
Our website is intended for general audiences and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website without appropriate parental or guardian involvement.
Because we provide dental care to children, parents or legal guardians may submit child patient information through patient forms, appointment requests, records requests, or other practice-related services.
If you believe a child has submitted personal information to us without appropriate authorization, please contact us.
16. Social Media
We may maintain pages or profiles on social media platforms. If you interact with us on social media, the platform may collect information about you and your interaction according to its own privacy policy.
Please do not post sensitive dental, medical, insurance, financial, or personal information on public social media pages. Social media is not an appropriate channel for urgent dental needs, private health questions, appointment changes, billing disputes, or records requests.
17. Do Not Track Signals
Some browsers allow users to send “Do Not Track” signals. Because there is no uniform standard for responding to these signals, our website may not respond to all browser-based Do Not Track signals.
You can manage cookies and tracking preferences through your browser settings and, where available, through third-party opt-out tools.
18. Data Breach Notification
If we discover a breach involving personal information or unsecured PHI, we will evaluate the incident and provide notices as required by applicable federal and state law. Missouri’s Attorney General publishes a statutory guide identifying state privacy and data security laws, including laws addressing Social Security numbers and related privacy topics.
19. International Visitors
Our practice is located in the United States, and our website and services are intended primarily for individuals located in the United States. If you access the website from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. Changes are effective when posted unless otherwise stated.
Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.
21. Contact Us
For questions about this Privacy Policy, your information, or our privacy practices, please contact:
Lakebrink-Mitts Dental
105 Stewart Court, Suite 140
Liberty, MO 64068
Phone: (816) 792-4455
Email: [email protected]
